Zara app4/6/2024 ![]() Pointing a smartphone's camera at a given space, additional computer-generated elements blend with the real-world images captured by the camera, providing the augmented reality experience on the phone's display screen.įast fashion retailer Zara has recently experimented with an AR campaign, placing AR displays in 120 stores around the world for two weeks in April - and the experience was something quite different to the usual application of augmented reality in retail. Thanks to the global saturation of smartphones and, to a lesser though not insignificant extent, the rise of wearable technology, AR and VR are being steadily embraced by consumers, and, according to a new report from data and analytics company GlobalData, are set to disrupt growth in the retail sector.ĪR provides an interactive experience of a real-world environment. It's the question on brick-and-mortar retailers' lips the world over - what will the store of tomorrow look like? While the rise of ecommerce continues to move more and more purchases online, new technologies such as augmented reality (AR) and virtual reality (VR) are beginning to reshape the in-store landscape, providing unique customer experiences in physical locations that simply can't be matched elsewhere. ![]()
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